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The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth, by Steven M. Bragg
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The ultimate instruction manual for every new CEO
The New CEO Corporate Leadership Manual is essential reading for every CEO needing a blueprint for the role of CEO, including an overview of organizational structure, corporate strategy, management systems and finance. Along with considerable information about the financial systems needed for a modern corporation, with particular emphasis on funds management, going public, and dealing with investors, this important book explains how to select acquisition targets, price them appropriately, and successfully integrate them, as well as how to turn around a failing enterprise.
- Gives new CEOs a hard, quantitative view of the systems and techniques needed to run a company
- Discusses the CEO's place in the corporation
- Explores information technology strategy, tax strategy, outsourcing strategy and more
Filled with pragmatic insights, proactive strategies, and best practices, The New CEO Corporate Leadership Manual is destined to become the desktop companion you employ to be successful in your new position.
- Sales Rank: #1663730 in Books
- Published on: 2011-07-26
- Original language: English
- Number of items: 1
- Dimensions: 10.20" h x 1.18" w x 7.50" l, 1.81 pounds
- Binding: Hardcover
- 344 pages
From the Inside Flap
Congratulations! You've just accepted the pinnacle position of Chief Executive Officer. Now comes the hard part—becoming a successful CEO. There's no room for error and no time for on-the-job training. The New CEO Corporate Leadership Manual provides the recently appointed CEO with the tools, strategies, and techniques needed to make the right decisions every time, from day one and well into the future.
Compiled by Steven Bragg—prolific author and esteemed financial guru—this "bible" for the newly minted CEO provides a bonanza of vital information about the financial systems essential to operate a modern corporation, with particular emphasis on funds management, and dealing with investors. Bragg helps you hit the ground running during your first few months on the job by helping you tackle your immediate priorities, including developing measurement systems and reviewing the team, as well as putting out potentially catastrophic fires, such as finding out whether your company is in any financial or legal difficulty.
The New CEO Corporate Leadership Manual also addresses areas vital to the CEO, including risk assessment, developing high-level finance, taxation, IT, and outsourcing strategies, capital budgets, risk management, performance metrics, and going public.
This winning playbook provides indispensable gems of advice and razor-sharp analytical tools to help you shape and transform your company, including:
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The three principal types of competitive strategies
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The six primary goals to include in your tax strategies
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When to use outsourcing
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The key elements of flex budgeting
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Multiple approaches for evaluating capital investments
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Risk management policies and procedures
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Workforce reduction analysis, issues, and alternatives
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The three types of financial analysis: performance metrics, cost reduction analysis, and the evaluation of potential acquirees
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Valuing an acquisition target
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An overview of NASDAQ and the New York Stock Exchange
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The mechanics of conducting an initial public offering
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How to take the company private
From running the day-to-day operations to seeing the "big picture," The New CEO Corporate Leadership Manual presents all the information you need to navigate your organization effectively and profitably towards a lasting legacy of success.
From the Back Cover
You finally have the keys to the boardroom—Now, here is your key to success
Welcome to the corner office. From now on, every decision you make will either contribute to the success—or failure—of the company that cherry-picked you for its most coveted position. The stakes have never been higher. The New CEO Corporate Leadership Manual presents all the strategies, budgets, risk management techniques, financial analysis tools, and everything else you need to effectively and successfully operate a publicly held company.
Bestselling author and financial expert Steven Bragg provides you with the necessary strategies and tools to ensure that you flourish in your new executive role. Beginning with your first day, The New CEO Corporate Leadership Manual confronts your most pressing priorities, including how to develop risk, corporate, and IT strategies. You'll also find proven tips on how to gain and maintain the competitive edge, formulate and implement effective strategies over the long term, build solid defenses against your competitors, and weigh the pros and cons of going public . . . or private again.
Loaded with rich case studies throughout, The New CEO Corporate Leadership Manual answers all of your chief executive questions, including:
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How do I measure the business?
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When should I use outsourcing?
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How can a budget be used as a control mechanism?
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What risk management policies and procedures should I have?
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How do I evaluate the competitive environment?
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What types of foreign exchange hedging strategies are available?
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Which operating performance metrics are the most useful?
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How do I evaluate acquisition targets?
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Which reports should I use for cost reduction analysis?
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What are the requirements for trading on a stock exchange?
Your vision, skill, and talent got you here. Secure your foothold on the top rung by making sure you have all the information you need to achieve even greater accomplishments with the proven methods found in The New CEO Corporate Leadership Manual.
About the Author
STEVEN M. BRAGG, CPA, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and auditor at Deloitte. He is the author of over thirty books primarily targeted toward corporate financial leaders (controllers, treasurers, and CFOs) and their needs. Bragg received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Comprehensive CEO Guide - Highly Recommend
By vb11
I purchased this product while I was interviewing for the position of CEO at a small but growing company. This book gave me the extra knowledge needed to surpass my competition and land the position. Thanks to The New CEO Corporate Leadership Manual, I was up-to-date on the workings of a modern corporation. I came in armed with solid strategies and practices so that, even in the hectic first few weeks, I felt as if I had been with the company for much longer. The rest of my team felt the same way. I highly recommend this book to anyone in, or soon to be in, the position of CEO.
1 of 1 people found the following review helpful.
One of the best books for CEOs
By Saeed A. Alhashim
One of the best books for CEOs. I am being a CEO of a medium sized company. I've been looking around for a good CEO guide. All I found is some rubbish about trust and values. Values are important but I need a practical book that shows me what I need to do. This book is as practical as it can get. It's very long and might take time to soak all the information and sometimes technical. But its a must have, and you must read it more than once. I highly recommend this book.
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