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Finanzas para Emprendedores (Spanish Edition), by Florencia Roca
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Las finanzas, como rama de la econom�a, son una ciencia. Por eso, muchos de los dilemas que enfrenta un emprendedor han sido estudiados, tal vez por a�os, por la comunidad cient�fica. “Finanzas para emprendedores” es un libro que aterriza teor�as financieras avanzadas, paso a paso y de una forma ordenada, para que el emprendedor pueda usarlas en sus negocios. Es un libro que pondr� a ganadores del premio Nobel como Harry Markowitz, William Sharpe o Franco Modigliani a trabajar para su empresa. Lo ayudar� a formar criterios para enfrentar decisiones importantes, respondiendo por ejemplo: “por qu� al momento de endeudarse usted necesita un asesor impositivo”, “c�mo puede reducir gratis el riesgo de sus inversiones”, “de qu� forma puede analizar sus proyecciones con un software de simulaci�n, como Crystal Ball”.
“Finanzas para emprendedores” es un libro centrado en las ideas de la libertad. Entiende al emprendedor como una persona creativa, perspicaz, din�mica, dispuesta a aprender de sus errores. Cree en la acci�n humana, siguiendo a von Mises, como fuerza que interviene en la creaci�n del futuro. Interpreta que econom�a no deber�a ser sin�nimo de matem�tica. En definitiva, la matem�tica es solamente una herramienta para entender la realidad, al igual que lo es la l�gica. Por eso presenta los modelos financieros en una forma intuitiva, aplicada y subordinada al an�lisis subjetivo del emprendedor. Toma muy en serio el prop�sito de acercarle la ciencia, y por eso emplea una diversidad de herramientas did�cticas que hoy permite la tecnolog�a: aplicaciones de Excel, videos con explicaciones paso a paso, contacto con emprendedores en redes sociales. Es teor�a, lista para usar.
- Sales Rank: #430343 in eBooks
- Published on: 2013-12-27
- Released on: 2013-12-27
- Format: Kindle eBook
About the Author
Florencia is the Director of the Finance Department at UFM's Business School, in Guatemala. She holds a Ph.D. degree in finance from Universidad del Cema, Argentina, and a Certificate in Management from M.I.T. Her research and teaching interests include entrepreneurial finance, investments' risk and value-based management. She is the author of "Finanzas para emprendedores" (2011), and currently teaches MBA courses at Swiss Management Center (Zurich), Online de Madrid Manuel Ayau (Spain) and Fundaci�n Libertad (Argentina).
Most helpful customer reviews
3 of 3 people found the following review helpful.
Excelente libro para aprender finanzas, f�cil, fresco y amigable.
By Pablo Santacruz
Excelente libro, orientado a la educaci�n financiera b�sica. Los conceptos son explicados de manera clara y proporcionan material adicional de apoyo tanto en hojas de calculo de Excel como en v�deos de Youtube a los que se puede accesar enviando el c�digo que se proporciona al final del libro. Tanto las hojas de calculo como los videos son explicados con calma y de manera clara y did�ctica.
Florencia es una financiera muy capacitada con muy buenas credenciales, pero lo mejor es que resulta evidente que naci� para ense�ar. Una financiera con la paciencia y habilidad para transmitir el conocimiento. Justo lo que necesitaba.
Despu�s de leer varios libros de finanzas y completar un diplomado en la materia, me encuentro con este libro.
Jamas me hab�an quedado tan claros de fondo los conceptos de las finanzas b�sicas.
Magnifica inversi�n.
2 of 2 people found the following review helpful.
Finanzas para emprendedores
By Amazon Customer
La Dra. Roca realizo un gran esfuerzo en escribir este libro con un lenguaje sencillo, sin restar el alto nivel de los conceptos que menciona. La publicaci�n cuenta con una bater�a de ejercicios en Excel y videos que facilitan la comprensi�n de los temas. En mi opini�n, la publicaci�n es recomendable para ejecutivos, analista, profesores y estudiantes de la industria financiera, que quieran profundizar t�cnica-pr�ctica en Finanzas Corporativas. juansegoviamx@yahoo.com.mx
The PhD. Roca made a great effort in this book, She written in simple language, explaining the high-level concepts. The book includes a battery of exercises in Excel and videos that facilitate the understanding of the issues. In my presonal opinion, the publication is recommended for executives, analyst, teachers and students of the financial, who want to deepen technical and practical in Corporate Finance.
2 of 2 people found the following review helpful.
Excelent
By John
Finanzas para emprendedores es un libro con ilustraciones y ejemplos muy claros. Conoci de la existencia de este libro consultando los videos que tiene Florencia Roca en youtube y de verdad que quede impresionado de la facilidad con la que transmite sus conocimientos. Lo recomiendo.
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